Apples and Oranges
Imagine two salespeople at your door. One sells apples, the other oranges. Both fruits cost the same.
The apple salesperson says, ‘Buy this apple, it’s tasty!’. The orange salesperson, worried at this simple message, tries a different approach, ‘You like apples? This orange is just like an apple’.
Which one are you most likely to choose?
If the orange salesperson doesn’t believe in their product, why should we? There are many selling strategies, but dissing your own product never works. The customer says, "I was actually thinking of buying an orange until told me it’s not as good as an apple, so I’ll just take that."