
Bigger. Richer. Smarter.
We are not now that strength which in old days
Moved earth and heaven, that which we are, we are;
One equal temper of heroic hearts,
Made weak by time and fate, but strong in will
To strive, to seek, to find, and not to yield.
Alfred Tennyson, 1833
In his description of the social paradoxes of late Soviet social life, the anthropologist Alexi Yurchak expounds on the concept of "hypernormalisation”, a social condition in which the established ideological paradigm has grown to be so total that it becomes impossible to imagine a situation in which it does not apply. It becomes so overwhelming that individuals inside the ideology cannot see beyond it.








